Dec

10

Build Your Internet Identity

Notice how the top earners online, be it a Super Affiliate, Ad Sense Master or Internet Passive Income Guru, all seem to have their names secured in a niche industry on the internet. When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca [...]

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Dec

10

Corporate Branding Revealed

Simply put: Corporate branding is about the image of an organization. It is not only about looks, such as, logos, emblems, and style, but also includes the image of quality, or reliability, or lack of either. What is important about corporate branding is the image of a brand in the eyes of the consumers. The [...]

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Dec

10

International Brand Naming And How Words Can Hurt You

It was the famous publicist PJ Barnum who said in 1855 “I do not care what people say about me but get my name right”.
In today’s international marketplace, getting names right is vital.
Marketers and brand managers are becoming more and more concerned that their newly created name will be inappropriate in their target markets.
We’ve all [...]

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Dec

10

Know Your Business And Your Market

What does most successful businesses have that you don’t? Well, clients for one thing. And a strong marketing campaign, for another.
Success of your business depends on the number of clients that actually buy from you. It’s the sound of your cash register opening and closing that gets you the return of your investment that you [...]

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